The Corporation, produced, directed, and edited by Mark Achbar, Jennifer Abbott and Joel Bakan. Zeitgeist Films, www.zeitgeist.com. 145 minutes. 2004.
The slant begins with an opening montage of corporate logos and a voice-over declaring that “like the Church, the Monarchy, and the Communist Party, the corporation is today’s dominant power.” First, such a claim seems to ignore the power of governments, which still have the power to regulate, police, and punish the businesses that operate within their borders. Furthermore, drawing a comparison between powers intended to dominate and control all aspects of life with one trying to sell ice cream or pesticide seems sketchy at best. However, this statement clearly sets out the main argument: that corporations are all-powerful, insidious, amoral entities that operate unchecked in our daily lives and produce nothing but ill consequences.
In support of this argument, The Corporation brings out numerous experts and scholars to attest to the mental state and nature of business firms and to lay out their “diagnosis.” In their opinion, corporations exhibit “callous unconcern for the feelings of others,” and “reckless disregard for the safety of others.” As evidence of the harm that corporations cause to those around them, the film points out behaviors including layoffs, union busting, use of sweatshops, production of dangerous products, pollution, and the practice of “the science of exploitation.” A former FBI psychologist then pronounces that corporations can be viewed as the prototypical psychopath. Noam Chomsky denounces firms as “monstrous.” The CEO-turned-environmental activist decries that companies, such as the one he once headed, commit “intergenerational tyranny” and “taxation without representation” by passing off the costs of their environmental “plunder” to future generations. However, the asset column of the ledger sheet of such taxation is far from empty. Should we spare our children the costs of modern business by denying them the benefits as well? Would our descendants prefer to be given a clean slate by starting in a new Stone Age and reinventing the wheel, the car, the airplane, and plastics?
Presenting the negative aspects of business without considering the concomitant positives and benefits is a standard tool of the film. How should one weigh the production of Agent Orange against the impact that modern fertilizers and pesticides have had in the developing world? Are the workers in factories in
The assault on modern business continues with a segment on the evils of privatization, as Chomsky defines the selling of once-public goods as “taking a public institution and giving it to an unaccountable tyranny.” Chomsky goes on to argue that the reason certain goods should remain in public hands is that a public company is able to run at a loss in order to produce other benefits, such as jobs, which are a “good thing.” Absent is any discussion of who will bear that loss or how to account for higher prices for the public good. In fact, quite surprisingly for a documentary about business, there is almost no serious economics discussed at all.
The lack of even a semblance of alternative views undermines the argument and efficacy of the movie. While Milton Friedman is prominently touted in the credits, presumably to provide a veneer of fairness, his appearances are limited to very short explanations of very basic issues, as when he informs us that externalities are costs borne by third parties. Most of the information that runs counter to the film’s arguments comes in the form of cheesy 1950s public service films and sitcoms that tell us that “business is good.” An analyst who makes the not-so-uncommon argument for trading of pollution rights is mocked with a pastoral reference to the commons of pre-industrial
The movie also buys into the anti-advertising myth being promulgated that consumers are little more than gullible suckers, waiting to be told by all-powerful corporations what to buy, eat, wear, and listen to. In blasting the role of public relations firms in overwhelming the free choice of the public, the movie points out that one firm, whose CEO is heard in a voice-over defending its work as assisting people in making informed decisions, helped the Philip Morris Company organize the National Smokers’ Alliance in order to fight anti-smoking regulations and aided the Canadian logging and mining firms against environmental groups, among other listed “evils.” There is not the slightest acknowledgement of the public policy debates around smoking laws or conservation. The film makers are right and anyone who disagrees is not only wrong, but clearly evil.
The height, or low point, of the film’s willful ignorance towards any opposing viewpoint comes at the end, when Michael Moore expresses his amazement that corporate
The strongest points of the film come when the directors move away from presenting their opinions and instead refer to the real world of business. For example, in one scene, the CEO of a British energy company who finds that his home is being picketed by environmental activists goes out to bring the protestors coffee and snacks. He then engages them in discussion, in which both sides become enlightened of the others’ opinions. Here we see the most interesting example of the film’s premise: a CEO willing to admit that his company occasionally behaves badly and who is ready to speak to protesters about how that behavior can be improved. However, this seems to undermine the very argument that directors are trying to make. Why does the CEO wish to improve the environmental record of his company? Because he is himself an environmentalist? Perhaps. But more likely it is that he has perceived that environmentalism is good business. As Adam Smith wrote: “It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their self-love, and never talk to them of our own necessities but of their advantages.”
The Corporation does provide some interesting anecdotes in which corporations have behaved badly. The squashing of a story written by two investigative reporters about the risks of bovine growth hormone in milk by Fox News is one such example. There is no doubt that corporations do not always behave according to the public interest, and that the drive for profits often causes businesses to break laws. But such a revelation is not surprising. In fact, nothing in The Corporation is. Except, of course, for the lack of any serious discussion of the issues it purports to address. Even a tip of the hat to some alternative arguments could have made this movie an interesting examination of the problems surrounding the modern American incarnation of capitalism. As it stands, The Corporation is nothing more than a vehicle for the film makers, Michael Moore, Howard Zinn, Naomi Klein, and Noam Chomsky to vent their hatred of capitalism. That is not sufficient enticement to watch, even for those who share that point of view.
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